The Digital Age David vs. Goliath

Practice Blog for Purchase College Social Media Marketing Course

It's a tale as old as time and it's playing out in the digital age as Mark Zuckerberg and Evan Spiegel battle it out for King of social media.

As Facebook gobbles up competitors in it's quest for dominance -- see Instagram, What's App and the list goes on -- and mimics the latest trends -- see Instagram Stories -- Snapchat has been innovating and delivering.

Snapchat refused the advances of Facebook nearly 3 years ago for a reported $3 Billion offer price that may even have been significantly higher.  A senior Snapchat executive was referenced in The Wall Street Journal -- "A Rival's Shadow Looms Over Snapchat IPO" as saying if people knew the real number they would have sent them to Bellevue. 

Wow -- makes one wonder what does SNAP know that we don't?  Surely all their cards aren't on the table.

Is it the fact that they refer to themselves as a camera company and therefore imply that they are much more than simply an app?  

Who will prevail?  

My money's on David and innovation and I'm not the only one.

Today SNAP received its first "buy" rating from Wall Street -- read here.  Many remain wary and reminisce of Twitter's lackluster performance after a much-hyped IPO.

And here's a great how-to Snapchat article much worth reading if you're over 35!

The Wall Street Journal -- "What's So Great About SnapChat Anyway?"